We do all of this for one reason — more years with the pets we love.

Most feeding charts are broad averages. Feeding Friend helps you calculate real metabolic needs and turn them into a simple, structured feeding plan designed for healthspan and longevity.

Create Your Pet Profile

Free · Takes about 2 minutes · Built by a real pet owner

You wouldn't guess your own nutrition. So why guess theirs?

We track our steps.

We think about calories.

We try to stay healthy for the people we love.

But when it comes to our pets, most of us rely on feeding charts that don't account for:

Activity level
Age and body condition
Health history
Treats and extras

Overfeeding is incredibly easy — and often invisible until mobility or arthritis begins to show.

Feeding Friend helps you move from guessing… to understanding.

Why most feeding advice fails real pets

Pet food labels use generalized averages
Lifestyle and health dramatically change energy needs
Treats and extras add hidden calories
Marketing claims often hide ingredient tradeoffs

This doesn't make you a bad pet owner.
It just means you deserve better tools.

Why Feeding Friend Exists

Hi — I'm Jake.

Feeding Friend didn't begin as a product idea.
It began with my dog, Bear.

Bear was my first best friend — the dog I got as a puppy on my 10th birthday. While I was away at college, he ballooned to nearly 130 pounds. When I came home, he wasn't the same dog anymore. He was struggling to move, and then the vestibular seizures started.

One day, I got the call that he might need to be euthanized. I was driving back from college, completely wrecked, trying to process how my best friend could be slipping away while I felt powerless to help him.

I asked them to wait.

Five days later I found a tiny apartment, went to get him, and carried him to my car because he couldn't stand. When we arrived, I carried him again — up into my apartment — not knowing if I was bringing him home to recover or to say goodbye.

That day was one of the hardest moments of my life.

But something changed.

He had another seizure — and then later that same day, he stabilized. Slowly, we started walking. We focused on food intake. We stopped guessing portions and started being intentional.

Over time, Bear lost nearly 50 pounds.

And instead of losing him then, I got three and a half more years with my best friend.

Three and a half years that felt like a gift — sunrise walks in San Diego, dog beaches, parks, brewery patios, meetups, quiet nights with him sleeping beside me.

That experience changed me.

It taught me that feeding isn't just routine — it's one of the most powerful ways we can protect the animals we love.

The Mission

Feeding Friend exists because I want other pet owners to have the chance I had — to gain a few more years of joy, movement, and connection with their best friend.

Most feeding advice today relies on broad estimates printed on food bags. But our pets aren't averages.

This app is my attempt to give caring pet owners a clearer, more thoughtful way to understand those needs — and turn that understanding into a practical feeding plan.

Not to replace your veterinarian.
Not to sell you a product.

Just to help you make decisions with intention instead of guesswork.

Because at the end of the day, this isn't about an app.

It's about time.

More walks.
More mornings.
More ordinary days that become everything later.

— Jake Kelly
Founder, Feeding Friend

Feeding well isn't about restriction. It's about care.

When feeding aligns with real metabolic needs, many pet owners notice:

More stable weight
Improved mobility
Better energy
Clearer structure around treats and meals

Small daily decisions shape long-term healthspan.